Homelessness, By John Grisham Essay - 1800 Words

In the landscape of today’s forever changing social environment, one thing there is without a doubt no lack of is controversial contemporary social issues. There are many topics that are considered to be taboo and one thing that has changed is that there is no lack of those that are willing to voice and share their beliefs and ideals on these controversial social topics. One of these topics that has received quite the spotlight recently is that of the levels of poverty and homelessness that plague our social infrastructure today. There are many different thoughts and ideals as to what is the major root cause of this systemic social issues. In Somewhere for Everyone the author John Grisham does not hold back on a very pungent social topic which is that of homelessness. In this story as well as other recent articles about homelessness there are many valid points and concerns for what the future of society may hold if there are no changes in how homelessness is not only viewed but is also looked at to change. In the article published in Newsweek back in February 9, 1998 John Grisham paints a very vivid and thought provoking article about the increasing issue of homelessness in the United States and how action must be taken or this issue will continue to escalate in dramatic fashion. The beginning of the article starts by reliving a time that John Grisham was harassed by a panhandler and how this made him feel. The article then discusses how this was somewhat of a chic issueShow MoreRelatedSomewhere For Everyone By John Grisham Essay1592 Words   |  7 PagesJohn Grisham â€Å"Somewhere for Everyone†: The Homeless issue in America Homelessness is referred to a person or a group of people without a permanent residence. They cannot meet or maintain adequate housing due to various reasons. According to Project Home; â€Å"Nearly one-quarter (23 percent or 127,787) of all homeless people were children, under the age of 18. Ten percent (or 52,973) were between the ages of 18 and 24, and 66 percent (or 383,948) were 25 years or older.† (2016) with many of theseRead MoreThe Distinct, Positive Impact Of A Good Dad And Somewhere For Everyone By John Grisham1652 Words   |  7 PagesJohn Grisham is the author of â€Å"Somewhere for Everyone†, it is about how society doesn’t talk about homelessness as an issue. Most conversation about homeless are geared towards it being a nuisance more than trying to find a way to solve the issue. Society also talks about another issue like fathers. These two may seem different but they are more similar than one thinks. In W. Bradford Wilcox’s article â €Å"The Distinct, Positive Impact of a Good Dad† and â€Å"Somewhere for Everyone† written by John GrishamRead More The Homeless – Mentally Ill, or Just Lazy? Essay1140 Words   |  5 PagesThe Homeless – Mentally Ill, or Just Lazy? What causes homelessness? Is homelessness the result of job loss? Does it result from drug and alcohol addiction? Just who are the homeless? The homeless are a mixture of people with many different problems. Many of them are mentally ill patients released from institutions. Some are single women with children. As John Grisham stated, 40% are substance abusers (Grisham 14). Some of the homeless want and need help, but to others being homeless is a consciousRead MoreThe Street Lawyer1515 Words   |  7 PagesRUNNING HEAD: THE STREET LAWYER The Street Lawyer Social Work 3040-01I Apr. 30, 2008 SUMMARY John Grisham’s The Street Lawyer tells the story of Michael Brock a married wealthy attorney who has it all. Michael, a graduate of Yale University, works at Drake Sweeny, one of the top and well respected firms in Washington D.C. While there he is making the money and rushing relentlessly to the top of Drake Sweeny. He is only one step away from an early partnership. Until one rainy winterRead MoreEssay on Let’s Put an End to Corporate Power and Greed666 Words   |  3 Pagestaking its toll on the common people. The rich got richer, while the poor became poorer. By this time the conditions had become so bad that the Money Magazine described Flint as the worst American city to live in. John Grisham (My Turn: Somewhere For Everyone) also agrees with how homelessness as a problem is now not going away. Relegated to minimum wage jobs these people have very little choices left. In ‘Pets or Meat: The return to Flint,’ Michael Moore continues his onslaught on corporate powersRead MorePost Modernism And Its Influence On Society1699 Words   |  7 Pagesbut also looks to the outside to find inspiration on life experiences. â€Å"Somewhere for Everyone† by John Grisham is completely outside the style of any of the previous authors. This work in particular, seemed to be something to raise awareness of homelessness. It talks about an experience he had in New York, but it also share statistics and had less of a personal feel to the story. Grisham is well known for legal thrillers, which is why this work makes more sense that it is not as personalized

Geography GCSE Welsh board Coursework Free Essays

string(23) " Lake District to see\." My main intension of my coursework is to investigate the effects of tourism, the effects of honey pot settlement and to examine the advantages and disadvantage of tourism in Bowness for instance the effects of tourism in the geographical landscape of Bowness. I am undertaking my coursework on the subject of Bowness in Windermere which is a sprawling tourist town on the showers of Windermere. This is about halfway along the 12 mile length of the lake between Waterhead of the North end, and the lakeside at the South end. We will write a custom essay sample on Geography GCSE Welsh board Coursework or any similar topic only for you Order Now The Lake District is the largest and the most popular National park in Britain. Over 14 million people visit the park each year most are attracted by the fine scenery, pretty villages and interesting history. It’s has a pleasant specialist shop experience, with cobbled streets, ample tea rooms and pubs and with Beatrix Potter everywhere. A road ferry service runs across the lake from a point south of Bowness on the eastern side of the lake to Far Sawrey on the western side of the lake. For many years, power-boating and water-skiing have been popular activities on the lake. Windermere is the largest natural lake in England, and is entirely within in the Lake District National Park. It has been one of the country’s most popular places for holidays and summer homes since 1847, when the Kendal and Windermere Railway built a branch line to it. Since ‘mere’ means ‘lake’, referring to Windermere as ‘Lake Windermere’ is tautologous, though common. Windermere railway station offers train and bus connections to the surrounding areas, Manchester, Manchester Airport, and the West Coast Main Line, and is about a fifteen-minute walk from the lakefront. Both Stagecoach and the local council provide frequent connecting buses from Bowness Pier; Stagecoach’s open-top double-decker buses travel through the centre of town and continue to Amble side and Grasmere, while the council’s wheelchair-accessible minibuses run around the edge of town. The area has something to offer visitors at all times of the year, in all seasons. Even in the harsh winter months with its lightly snow-capped fells it offers spectacular scenery and numerous possibilities for the enthusiastic rambler. During the autumn the numerous changes of colour and the russet foliage add a note of romantic excitement in a season conventionally associated with death, decay and dreariness. Almost a third of the land is now owned by the National Trust, whose role it is â€Å"to preserve and enhance the natural beauty of the Lake District and to ensure that people can continue to enjoy the Lake District†. Geography Coursework History of Bowness St Martin church of Bowness was built in 1483. When the church was enlarged the area behind the church is the oldest part of Bowness a delightful web of narrow streets known as lowside. Which gives an idea of what the villages was like before the arrival of the railway. There’s a little branch railway line, built in 1869 to serve the increasing number of tourists and connecting Ulverston to Lakeside on Windermere. This is the last remaining Furness Railway branch line. These days the line only runs from Haverthwaite, stopping at Newby Bridge and ending at Lakeside alongside Lake Windermere and most of the wide selection of diesel and steam trains connect with Windermere Lake Cruises. Bowness-on-Windermere became a civil parish in 1894 at the same time an urban district council was formed for the town. The UDC merged with Windermere UDC in 1905 and the two civil parishes merged in 1974 under the name of Windermere. The civil parish is governed by a town council. St. Martin’s Church the parish church of Windermere, stands on a site which has been a religious foundation for over 1,000 years. The original structure was burnt down and rebuilt in 1484, and restored in 1870. The east window contains 15th century stained glass, depicting red and white stripes and three stars, the arms of John Washington who was an ancestor of George Washington, the first president of America. The geology and topography of the land defined the first use of the locality now known as Bowness. The valley’s first visitors found rich resources and sheltered wintering grounds for cattle. Because of this, the area was inhabited as a ranch in the mid 1890’s. Only the railroad track and twin bridges intruded upon the pastoral landscape until the real estate boom of 1911. Bowness-on-Windermere has more history. It began as a small fishing village and the older character of Bowness-on-Windermere can be seen in the characteristic narrow streets around St Martin’s church. It was the rapid development of Windermere during the latter half of the 19th century that caused Bowness-on-Windermere and Windermere to become almost as one. Together they attract a disproportionate number of holiday makers. The railway changed Bowness completely changed because of the railway people started to visit Bowness and before long it became a huge tourist attraction. People from all over the world come to Bowness. Now Bowness is Britain’s most popular tourist attraction. Geography Coursework Problems of tourism William Wordsworth lamented coming of railway and predicted that the influx of tourists would spoil the natural appeal of the lake. He was right. The railway opened the area up to all and sundry and the centuries old seclusion of the area rapidly came to an end. The 14 million annual visitors to Lake District’s national park are bound to cause problems both for the 42000 local residents and the environment. Some of the worst problems are in the honey pot areas. These are places that attract tourist in a large number and are usually very busy and congested. Almost à ¯Ã‚ ¿Ã‚ ½500 million is spent by visitors to the Lake District every year. Over 42,000 local jobs depend on tourism, and it’s now vital to the local economy. But some people fear too much tourism will destroy the natural beauty people visit the Lake District to see. You read "Geography GCSE Welsh board Coursework" in category "Papers" A honey pot is a particularly popular attraction within a managed tourist area, such as a national park. Examples include Bowness-on-Windermere in the Lake District. Honey pot sites are often encouraged because they concentrate the damage caused by tourists on small sites, making conservation easier in other parts of the managed area. Attempts to manage tourism in the Lake District have become a struggle to reach agreement between a number of different interest groups, including the National Park Authority, environmentalists, the tourism industry and the charitable organization, the National Trust. Tourism is essential to the economy of the Lake District and therefore the standard of living and quality of life of the residents of the region. It is estimated that there are about 12 million visitors to the Lake District per year; of these 10 million are day visitors, whilst 2 million stay overnight or longer. It has been estimated that within Cumbria as a whole 42000 jobs (17% of the work force) are linked to tourism, whilst in the National Park up to 50% of the workforce is employed in tourist related activities. As well as creating direct employment tourism also supports local services, such as the bus and rail network, village shops and public houses. Without tourism many of these services would not survive and the local population would suffer as a whole, as has happened in many rural areas throughout the UK. Whilst tourism brings benefits to the Lake District and the people who live there it also creates problems. In Lake District one of the key problems is traffic congestion and the associated problems of pollution, noise, parking and so on. It is estimated that 89% of the visitors to the Lake District arrive by car and many of these pass through Lake District. The amount of traffic passing through Lake District has steadily increased as shown in Table 1. Problems of tourism Year 1981 1992 1997 1999 Average number of vehicles per day 9600 13500 14600 14700 Tourism brings other problems to the Lake District too; * damage to the natural environments * a lack of affordable housing for local people ( It is estimated that of the nearly 23000 dwellings in the Lake District 15% of the houses are either holiday homes or second homes and in a more recent survey thirty new developments it was found that 62% of the dwellings were occupied by retired people and 11% were holiday homes or second homes) which means many young people have to leave the region to find a place to live * a lack of well paid permanent employment (many jobs in the tourist trade are seasonal and low paid) * a lack of services and facilities for young people and families (schools, libraries and so on) * pollution Lake District has a permanent population of only 2838 people – but this more than doubles in the tourist season. Tourism appears to be essential to the economy and the lives of the people of Lake District – without tourism Lake District would be just another small rural town which was struggling to survive and meet the needs of its population Tourism is both a benefit to and a problem for the people of Lake District and this is what I am going to investigating. But perhaps the biggest problem in the area is the traffic which often chokes the narrow country roads. In the lake-side community of Lake District there has been a long-standing campaign for a bypass to relieve congestion. But environmentalists have blocked the move because of the damage they say it would cause. Other problems are as follows: Traffic Footpath erosion Second homes Conflict Environment damage Pollution All these problems which I have gathered using primary, Secondary and ICT sources are going to be investigated and are going to be backed up by my coursework. Illustration of Lake District This image show the physical structure of Lake District Geography Coursework Questions for Tourist The key questions that need to be researched and answered are: What is quality of life and what factors affect it? Why do people visit Lake District? What effect do these visitors have on Lake District? What are the opinions of local residents and businesses? What impact do visitors have on quality of life in Lake District? All my questions are selected on geographical ideas to interpret my evidence adequately. I asked the tourist and locals if they don’t mind me asking a few question in order to aid my coursework most tourist and locals were happy to help. 1) I asked the tourist what they think about Lake District? â€Å"It is lively and got boats and people are nice here† â€Å"it is lovely very nice here† â€Å"I think bowness is a bit too crowded and too many people† For this question I was hoping to get lots of positive answers as I expected the majority of tourist made positive comments about Lake District. I asked the tourist this question to find out what are the attractions of Bowness. I decided to use a pie chart which will show my results in a clear format. Questions for Tourist 2) What do you think are the effects on the local people because of tourism? â€Å"Yes because of the traffic† â€Å"They are making money† â€Å"Yes too crowded and traffic† â€Å"They lost their home† For this question I was expecting the tourist to address the problems of tourism as I expected the majority of tourist addressed the issue. I asked the tourist this question to find out if they know about the effects of tourism. I decided to use a graph which will demonstrate my results in a clear layout. Questions for Tourist 3) How do you think the traffic affects the tourist coming here to Bowness? â€Å"Traffic really bad in mini bus† â€Å"No the traffic is not a problem† â€Å"The traffic is getting worse every time† For this question I was expecting the tourist to address the problems of traffic as I anticipated the preponderance of tourist addressed the issue. I asked the tourist this question to find out what are the attractions of Bowness I decided to use a bar chart which will display my results in a understandable design. Questions for Tourist 4) What age group are you in? 18 to 30, 30 to 40, 40 to 50, 50 to 60, 60 to 70 18 to 30, 30 to 40, 40 to 50, 50 to 60, 60 to 70 18 to 30, 30 to 40, 40 to 50, 50 to 60, 60 to 70 18 to 30, 30 to 40, 40 to 50, 50 to 60, 60 to 70 For this question I was expecting most of the tourist to be aged well over 40 as I anticipated the prevalence of tourist was well over 40 of age. I asked the tourist this question to find out what age group visits Bowness. I decided to use a doughnut chart which will display my results in an understandable design. Questions for Tourist 5) What category do you think your salary is in the end of each month? 1500 to 3000, 3000 to 5500, 5500 to 6500 to 7500 1500 to 3000, 3000 to 5500, 5500 to 6500 to 7500 1500 to 3000, 3000 to 5500, 5500 to 6500 to 7500 1500 to 3000, 3000 to 5500, 5500 to 6500 to 7500 For this question I was hoping most of the tourists to be earning 1500 to 3000 as I anticipated the prevalence of tourist are earning 1500 to 3000. I asked the tourist this question to find out what part of the society they come from. I decided not to use any method to display my results for this question because it seems so obvious. 6) What is your occupation? â€Å"Photographer retired† â€Å"Retired Coach Driver† â€Å"Caretaker in youth club† â€Å"Retired Nurse† For this question I had no idea about the occupation, I decided not to use any method to display my results for this question because it seems appropriate. Questions for Tourist 7) What would you change about Lake District? â€Å"Wouldn’t change a thing† â€Å"Loves it as it is† â€Å"I would change the traffic† â€Å"I would change the number of people† â€Å"Change the number of Mini bus† For this question I was expecting the tourist to address the problems of traffic and pollution as I anticipated the preponderance of tourist addressed the issue. I asked the tourist this question to find out what problems tourists face in Bowness. I decided to use a pie chart which will display my results in a understandable design. Questions for Locals The key questions that need to be researched and answered are: What is quality of life and what factors affect it? Why do people visit Lake District? What effect do these visitors have on Lake District? What are the opinions of local residents and businesses? What impact do visitors have on quality of life in Lake District? All my questions are selected on geographical ideas to interpret my evidence adequately. I asked the tourist and locals if they don’t mind me asking a few question in order to aid my coursework most tourist and locals were happy to help. 1) How long have you lived in Bowness? â€Å"4 years† â€Å"Born here† â€Å"3 years† â€Å"6 years† How to cite Geography GCSE Welsh board Coursework, Papers

Marketing Stragety free essay sample

In this project, I have compared the analysis, existing marketing strategies and recommend the future strategy for both products which Cobra Beer and Kingfisher Beer. The aim of this report is to compare both of the products in the UK market and to get the future forecast that where both of the products have place in the market. The reason I have chosen those products is just because I am working for Cobra Beer head office and I wasn’t difficult for me to get the information for the company’s product I am working for. As far Kingfisher Beer is concern, I have really put my efforts searching for there marketing analysis and their strategies. For that I have consult many website and read plenty of articles related to Kingfisher Beer. I have also interviewed ex employee from Kingfisher Beer, who really had helped me a lot giving the facts and figure of current Kingfisher Beer market. We will write a custom essay sample on Marketing Stragety or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And in the end I had also give the trend comparing among those products and their current market shares not only in UK’s market but also in different countries. Introduction: Cobra Beer: Cobra Beer Ltd. was founded in 1989 by Karan Bilimoria, then aged 27 and ? 0,000 in debt. A Cambridge law graduate and qualified Chartered Accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and also complement all types of cuisines. I saw that the market was dominated by harsh, gassy Euro fizz beers, all poor partners to food and so I wanted to produce a premium, high quality lager which would complement rather than fight against food. Cobra 5. 0% Premium Beer is brewed to an authentic Indian recipe using the finest natural ingredients. A unique blend of barley malt and yeast with maize, hops and rice gives Cobra it’s distinctive, clean and extra smooth taste. The 660ml bottles are great for sharing with friends at the dining table, which is ideal as Cobra makes an excellent accompaniment to all cuisines. Kingfisher: The inspiration for the choice of brand name was certainly influenced by the great numbers of these beautiful and strikingly coloured birds which abound in India where over 70 different varieties/species of kingfisher can be found more than in any other country or continent in the world. Kingfishers are particularly prevalent in Bangalore, the garden city of India, which is also headquarters to The United Breweries Group, brand owners of Kingfisher Lager. The new distinctive Kingfisher brand logo incorporates a visual of an Indian Kingfisher. From modest beginnings where Kingfisher Lagers distribution was somewhat confined to Southern India, it has grown to become Indias leading brand of premium lager with share now approaching 36% of the total beer market. The brand is owned by the UB Group of India, a multi-divisional conglomerate operating in over 20 countries across Europe, North America, the Caribbean, the Middle East and Far East. UB Group activities include pharmaceuticals, engineering,fertilisers and information technology, but its traditional and core business is in the drinks sector where beer and spirits divisions dominate the market with famous lager brands such as Kingfisher, UB Export and Kalyani and numerous category leaders under the Mc Dowell and Herbertson spirits brands. Situation analysis: Cobra Beer Cobra beer is only 14 years old brand but still it’s managed to capture market place. Cobra beer is selling in almost 6000 Indian restaurants, 5000 pubs, bars and clubs and exported to 30 countries with having turnover of ? 65m. Apart from that, cobra beer has also won awards Monde Selection Brussels – World Selection Quality Awards. 2005 – 2 Grand Gold Medals and 9 Gold Medals. Cobra beer is also the only beer brand to have associated itself exclusively wit safe-flo, manufacturers of anti-spiking devices. The company provides these anti spiking caps to universities and bars that display an interest in protecting their clientele from dangers of spiking. Market Demographics The profile for Cobra Beer consists of the following geographic, demographic and behaviour factors: Demographics †¢Male and female. †¢Ages 25-65 †¢Those who drink beer when in a bar or restaurant SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Cobra Beer. 2. 2. Strengths †¢Cobra beer is a complete Indian beer, which means that it accompanies Indian spicy food and it’s less gassy. †¢It is double filtered for an extra smooth taste. †¢ Marketing strategy of Cobra Beer is best as compared to it competitor. 2. 2. 2 Weaknesses †¢Cobra Beer is the growing brand in the market because it is just 16 years old company. †¢Prices for Cobra Beer are bit high as compared with the competitor brand Kingfisher Premium Beer. †¢There are still many people who are unaware of the brand Cobra Beer. 2. 2. 3 Opportunities A growing market with a significant percentage of the of the target market still unaware of the Cobra Beer. †¢Increasing sales opportunities as people become familiar with the advantages of the structured conversation system. †¢The ability to lower variable costs through efficiency gains. 2. 2. 4 Threats †¢Competition from taverns. †¢Competition from other sources of singles meeting events. †¢A slump in the economy which will decrease discretionary spending. Kingfisher Premium Beer Kingfisher all began with 5 breweries in South India. The oldest of which, Castle Breweries, dated back to 1857. United Breweries, as these breweries were named in 1915 has come a very long way. Soon afterwards, the sight of bullock carts carrying huge barrels or Hogs heads containing beer became a household sight. These carts wheeled their way to the customers, including British troops, living in and around Madras, Bangalore and the Nilgiris. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of Beer in India. And the history of Beer Division of United Breweries! The company was bought by late Mr. Vittal Mallya in 1947, and since then has never looked back. Today each one of the 32,000 Beer outlets in India sells one brand or the other from United Breweries. Market Demographics The profile for Kingfisher Premium Beer consists of the following geographic, demographic and behaviour factors: Demographics †¢Male and female. †¢Ages 25-65 †¢Those who drink beer when in a bar or restaurant SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Kingfisher Premium Beer. 2. 2. 1 Strengths Kingfisher Premium Beer is one of the oldest beer brand as it got the biggest market shares in Indian restaurant. †¢People are aware of kingfisher worldwide. It is a hit in Caribbean, India and other part of the world. He, however, said that the company would have to start selling around 3 million cases per year to set up such a project. He said the company is in talks with a contract brewer each in the north, south and eastern parts of the country for sourcing beer. To get to 1. 5 million cases in another couple of years, we will need at least three more brewers, he said. Cobra Beer has so far invested around $10 million in its Indian operations. The company has a tie-up with a contract brewer, Mount Shivalik in Rajasthan. The company currently sells over 2 lakh cases of beer every year. It also plans to launch a strong beer, King Cobra, in India soon. We have already launched it in Europe and it is seeing good sales, he said. According to a press statement from the company, Cobra Beer is one of the fastest growing beer brands in the UK. Cobra is exported to over 40 countries and its current retail turnover is around $151 million. Cobra’s success is founded on its targeting of a niche market — the Indian restaurant market — which the big breweries had failed to exploit. Bilimoria had complete faith in his product and despite feeling demoralised at times during the early years of the enterprise, he never gave up, even managing to turn threats into opportunities. Cobra has also adopted a strategy of market development. For example, it has agreed a deal to sell Cobra Beer on Virgin Airline flights between London and Delhi. There is little risk involved in such a move, either in terms of the finance required to get started or in terms of its likely popularity with travellers. But it is an important deal as part of its plans to break into the Indian beer market. Cobra has widened its distribution by selling in over 30 countries around the world. In 2004, it made its debut in the USA, although it has had to trade under a different brand name due to a trademark dispute. Cobra has also started producing and selling beer in India. At the moment, the average Indian drinks one litre of beer per year, compared to 100 litres per year in Britain. Data from the drinks analysis firm Canadean shows the growth of beer consumption in India. However, this is a riskier example of market development for Cobra. Drinking beer is also frowned upon in much of India, with high tariffs on imports, a severe licensing regime and a number of different regulations at state level. For example, in Delhi, advertising is restricted, while in Gujarat alcohol is banned altogether. Taxation on beer consumption can be as high as 60% of the cost of production. Yet, despite all these potential drawbacks, Canadean believes the beer market can overcome these difficulties and predicts that sales growth will continue. Cobra Beer recognises the importance of gaining a foothold in this market and establishing brand loyalty while the market is growing. Kingfisher Premium Beer Kingfisher Premium Beer started with five small breweries in South India, the oldest of which Castle Breweries dated back to 1857. Then in 1915, Thomas Leishman, a Scotsman, combined these breweries to form United Breweries Ltd. The popularity of their beers soon spread and within a short time, bullock carts carrying huge hogsheads of Kingfisher became a familiar sight in Madras, the Nilgiris and Bangalore, the headquarters of United Breweries Ltd. Today, 19 breweries operating to capacity supply the ever-increasing demand for United Breweries range of beers in India. Kingfisher, the flagship brand of United Breweries and the best-selling Indian Lager worldwide, is now available in over 52 countries and is exported from the UK to Europe and North America and from India to major markets in the Middle East, South East Asia, the Far East and Australasia, and it is also served on board 6 international airlines. Kingfisher was first imported from Bangalore in to the UK in 1982 in the traditional large 650ml bottles. It rapidly gained a foothold in the fast expanding Indian Restaurant market and within three years, demand for the brand was so great that production had to be switched to England. Shepherd Neame, Britains oldest brewer, was selected to brew Kingfisher under licence and to the Indian specification at their brewery in Faversham, Kent. In 1989, a further step was taken to maximise the brands potential when UBSN Ltd, a joint venture between United Breweries and Shepherd Neame was formed to combine the experience and expertise of the two brewers. Apart from the 19 breweries in India and UBSN in Faversham, Kent, Kingfisher is also brewed at Mendocino Breweries Saratoga Springs site in New York State, USA. The UK operation is the supply centre for exports to Canada and 19 Continental European markets. Since then, sales in the UK have soared and Kingfisher is now the No. 1 selling Indian Lager in the UK and also in Indian Restaurants where it is sold in more than 7000 licensed outlets. It is available in both draught and bottles, and the brand is scoring increasing success in the UK take home sector with listings in almost all major supermarkets chains. The Kingfisher family continued to lead the industry with sales of 18. 5 million cases of Kingfisher Premium Lager representing a growth of 8% over the previous year and 7. 7 million case of Kingfisher Strong were sold during the year, an increase of 39%. Almost one of every 3 beers consumed in the country during the year was a Kingfisher. Net sales for the year under review stood at Rs 4,050 million representing a growth of 11% over a comparable figure in the full previous year of brewing operations. Recommendation: Cobra Beer Cobra beer has the best marketing strategy as compared to it competitors, recently Cobra beer launches it’s biggest ever TV Ad campaign which worth ? 10m ‘Unusual Thing, Excellence’. Heavyweight through-the-line campaign targeting discerning 25 – 34 year old lager drinkers. Cobra Beer has its goal which is to be a ? m company and for that they have to make sure that they are competing with the beer giant which is Kingfisher. But they have to make sure that future strategy should remain with their main product which is Cobra Beer, as there are some problem occurring due to the prices, as they have recently launched their beer in the mainstream, on and off trade market which eventually has raising their turnover but their big problem is prices, as their competitor kingfisher are selling their product much cheaper than that of Cobra, as for both of the companies Indian restaurants market is the main market for them in UK. The latest Cobra Beer Ad campaign is fabulous and it has helped them a lot boosting their sales and at the same time, it has giving a brand awareness among the people because Cobra’s Ad is running on most of the TV channels, apart from other promotional things are really helping them achieving their target. Entrepreneurial spirit, passion, and the ability to create an environment where people can come up with ideas and implement them quickly, is the way to succeed against more established, bigger players. Creating an atmosphere of trust, respect and flexibility enables ideas and innovation to flourish – resulting in rapid growth and constant new product development. Kingfisher Premium Beer: Kingfisher Premium Beer is the UK’s oldest Indian beer, but it rival which is mainly Cobra Beer is currently capturing the most of the market in UK. I would recommend that there a penalty of improvement needs to be in their marketing campaign. First of all, last the TV Ad campaign wasn’t successful at all just because of the story line which wasn’t good as all. Here the image of their previous Ad campaign. This Ad campaign actually telling a story that kingfisher is such a powerful beer that you simply go blank and you don’t know what are you doing and despite of that it is the no. 1 Indian lager, though this advertisement campaign caused the serious damaged to that market and there was a lot of critics on this advertisement. The other thing is the prices, kingfisher has lowered there prices in UK just to compete with there rivals which is mainly Cobra beer and due to which the profit wasn’t good at all for the UK market. I would recommend them to restrict with their mission, which is; †¢To be the recognized leader in our target markets †¢To be the preferred employer wherever we operate †¢To recognize the value of our human assets †¢To be the partner of choice for customers, suppliers, and other creators of innovative concepts Here is the Google trend comparing Kingfisher Premium Beer with Cobra Beer in the UK market as well as market other than UK. Here is a quick summary of what the results showed: †¢Cobra Beer leading in the UK and South Africa. †¢Kingfisher Beer is VERY dominant in India. †¢In the US and Canada its pretty much head to head between. Marketing Stragety free essay sample In this project, I have compared the analysis, existing marketing strategies and recommend the future strategy for both products which Cobra Beer and Kingfisher Beer. The aim of this report is to compare both of the products in the UK market and to get the future forecast that where both of the products have place in the market. The reason I have chosen those products is just because I am working for Cobra Beer head office and I wasn’t difficult for me to get the information for the company’s product I am working for. As far Kingfisher Beer is concern, I have really put my efforts searching for there marketing analysis and their strategies. For that I have consult many website and read plenty of articles related to Kingfisher Beer. I have also interviewed ex employee from Kingfisher Beer, who really had helped me a lot giving the facts and figure of current Kingfisher Beer market. We will write a custom essay sample on Marketing Stragety or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And in the end I had also give the trend comparing among those products and their current market shares not only in UK’s market but also in different countries. Introduction: Cobra Beer: Cobra Beer Ltd. was founded in 1989 by Karan Bilimoria, then aged 27 and ? 0,000 in debt. A Cambridge law graduate and qualified Chartered Accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and also complement all types of cuisines. I saw that the market was dominated by harsh, gassy Euro fizz beers, all poor partners to food and so I wanted to produce a premium, high quality lager which would complement rather than fight against food. Cobra 5. 0% Premium Beer is brewed to an authentic Indian recipe using the finest natural ingredients. A unique blend of barley malt and yeast with maize, hops and rice gives Cobra it’s distinctive, clean and extra smooth taste. The 660ml bottles are great for sharing with friends at the dining table, which is ideal as Cobra makes an excellent accompaniment to all cuisines. Kingfisher: The inspiration for the choice of brand name was certainly influenced by the great numbers of these beautiful and strikingly coloured birds which abound in India where over 70 different varieties/species of kingfisher can be found more than in any other country or continent in the world. Kingfishers are particularly prevalent in Bangalore, the garden city of India, which is also headquarters to The United Breweries Group, brand owners of Kingfisher Lager. The new distinctive Kingfisher brand logo incorporates a visual of an Indian Kingfisher. From modest beginnings where Kingfisher Lagers distribution was somewhat confined to Southern India, it has grown to become Indias leading brand of premium lager with share now approaching 36% of the total beer market. The brand is owned by the UB Group of India, a multi-divisional conglomerate operating in over 20 countries across Europe, North America, the Caribbean, the Middle East and Far East. UB Group activities include pharmaceuticals, engineering,fertilisers and information technology, but its traditional and core business is in the drinks sector where beer and spirits divisions dominate the market with famous lager brands such as Kingfisher, UB Export and Kalyani and numerous category leaders under the Mc Dowell and Herbertson spirits brands. Situation analysis: Cobra Beer Cobra beer is only 14 years old brand but still it’s managed to capture market place. Cobra beer is selling in almost 6000 Indian restaurants, 5000 pubs, bars and clubs and exported to 30 countries with having turnover of ? 65m. Apart from that, cobra beer has also won awards Monde Selection Brussels – World Selection Quality Awards. 2005 – 2 Grand Gold Medals and 9 Gold Medals. Cobra beer is also the only beer brand to have associated itself exclusively wit safe-flo, manufacturers of anti-spiking devices. The company provides these anti spiking caps to universities and bars that display an interest in protecting their clientele from dangers of spiking. Market Demographics The profile for Cobra Beer consists of the following geographic, demographic and behaviour factors: Demographics †¢Male and female. †¢Ages 25-65 †¢Those who drink beer when in a bar or restaurant SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Cobra Beer. 2. 2. Strengths †¢Cobra beer is a complete Indian beer, which means that it accompanies Indian spicy food and it’s less gassy. †¢It is double filtered for an extra smooth taste. †¢Marketing strategy of Cobra Beer is best as compared to it competitor. 2. 2. 2 Weaknesses †¢Cobra Beer is the growing brand in the market because it is just 16 years old company. †¢ Prices for Cobra Beer are bit high as compared with the competitor brand Kingfisher Premium Beer. †¢There are still many people who are unaware of the brand Cobra Beer. 2. 2. 3 Opportunities A growing market with a significant percentage of the of the target market still unaware of the Cobra Beer. †¢Increasing sales opportunities as people become familiar with the advantages of the structured conversation system. †¢The ability to lower variable costs through efficiency gains. 2. 2. 4 Threats †¢Competition from taverns. †¢Competition from other sources of singles meeting events. †¢A slump in the economy which will decrease discretionary spending. Kingfisher Premium Beer Kingfisher all began with 5 breweries in South India. The oldest of which, Castle Breweries, dated back to 1857. United Breweries, as these breweries were named in 1915 has come a very long way. Soon afterwards, the sight of bullock carts carrying huge barrels or Hogs heads containing beer became a household sight. These carts wheeled their way to the customers, including British troops, living in and around Madras, Bangalore and the Nilgiris. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of Beer in India. And the history of Beer Division of United Breweries!

A Quick Guide to Encourage Your Child to Read

A Quick Guide to Encourage Your Child to Read How can you encourage your child, whether a beginning reader or a reluctant reader, to read childrens books on a regular basis? Here are some ideas that may help. Simple Tips to Encourage Reading Make a habit of reading to your child every day, whether she is a one-year-old or a 10-year-old.When your child is able, have him read to you. You can take turns reading chapters in a simple chapter book, for example.Get a library card for your child. Go to the library every week and take out several books.Be aware of your childs interests and direct your child to related books.Try to find a series that she really likes and will want to continue reading.Provide a comfortable reading area, with good lighting, in your home.Discuss books with your child.If your child is a reluctant reader and not reading on grade level, buy her hi/lo books (books with a high-interest level, low vocabulary).Talk to your childs teacher and ask for suggestions.If your child responds well to incentives and enjoys using the computer, enroll in an online book group (with your supervision).If your child really enjoys a particular author, check with your librarian about other authors or books he might enjoy.Chi ldren also often enjoy the opportunity to read childrens magazines. Main Takeaways Basically, you want to stay on the side of encouraging rather than nagging if you want your child to read and love doing it. Nothing puts a child off faster than feeling forced to do something, so be careful. The importance of reading to your child daily cannot be emphasized enough so make it a priority. Also, be consistent with reading aloud together, trips to the library and other encouraging activities. Finally, if your child is in a preteen or entering middle school, the article  Middle School, Reading and Tweens: Motivate Your Preteen to Read  is a useful and informative resource.

Composition and Properties of Bronze

Composition and Properties of Bronze Bronze is one of the earliest metals known to man. It is defined as an alloy made of copper and another metal, usually tin. Compositions vary, but most modern bronze is 88% copper and 12% tin. Bronze may also contain manganese, aluminum, nickel, phosphorus, silicon, arsenic,  or zinc. Although, at one time, bronze was an alloy consisting of copper with tin and brass was an alloy of copper with zinc, modern usage has blurred the lines between brass and bronze. Now, copper alloys generally are called brass, with bronze sometimes considered a type of brass. To avoid confusion, museums and historical texts typically use the inclusive term copper alloy. In science and engineering, bronze and brass are defined according to their element composition. Bronze Properties Bronze usually is a golden hard, brittle metal. The properties depend on the specific composition of the alloy as well as how it has been processed. Here are some typical characteristics: Highly ductile.Bronze exhibits low friction against other metals.Many bronze alloys display the unusual property of expanding a small amount when solidifying from a liquid into a solid. For sculpture casting, this is desirable, as it helps to fill a mold.Brittle, but less so than cast iron.Upon exposure to air, bronze oxidizes, but only on its outer layer. This patina consists of copper oxide, which eventually becomes copper carbonate. The oxide layer protects the interior metal from further corrosion. However, if chlorides are present (as from seawater), copper chlorides form, which can cause bronze disease a condition in which corrosion works through the metal and destroys it.Unlike steel, striking bronze against a hard surface wont generate sparks. This makes bronze useful for the metal used around flammable or explosive materials. Origin of Bronze The Bronze Age is the name given to the time period when bronze was the hardest metal that was widely used. This was the 4th millennium BC about the time of the city of Sumer in the Near East. The bronze age in China and India occurred at roughly the same time. Even during the Bronze Age, there were a few items crafted from meteoritic iron, but the smelting of iron was uncommon. The Bronze Age was followed by the Iron Age, starting around 1300 BC. Even during the Iron Age, bronze was widely used. Uses of Bronze Bronze is used in architecture for structural and design elements, for bearings because of its friction properties, and as phosphor bronze in musical instruments, electrical contacts, and ship propellers. Aluminum bronze is used to make machine tools and some bearings. Bronze wool is used instead of steel wool in woodworking because it doesnt discolor oak. Bronze has been used to make coins. Most copper coins are actually bronze, consisting of copper with 4% tin and 1% zinc. Bronze has been used since ancient times to make sculptures. The Assyrian king Sennacherib (706-681 BC) claimed to be the first person to cast huge bronze sculptures using two-part molds, although the lost-wax method was used to cast sculptures long before this time.

Human Trafficking-Sheila Essay Example | Topics and Well Written Essays - 750 words

Human Trafficking-Sheila - Essay Example It is clear that pornography has been on ascending in the recent past, and the profits generated by the industry are such an exorbitant amount especially the child pornography (Rafferty, 2013). The young generation is therefore in danger of the crime. The offenders see the market gap and recruit more children into the vice (Hardy, Compton, & McPhatter, 2013). The child human trafficking hence finds valid reasons to transport them across the world. The recruited individuals are forcefully made to participate in the acts that are used to distribute across the mother earth. According to a study by Troung, (2013) more than half of the child trafficking occurs due to demand of domestic workers. Other studies indicate similar trends to continue, and the transportation of the child human trafficking is bound to persist. Various families have shown aspiration to have domestic workers within their ranks. Due to increased poverty, the children are easily lured into the crime (Masten, 2014). Their employers in turn mistreat them while the offenders of the child human trafficking go on with the recruitment of more children. It is a primary concern that motivates the child human trafficking. Children are seen as a source of labor in the society. The traffickers recruit them and make them work for no compensation or little income that does not resemble their output (Rafferty, 2013). They make more profits and get the urge to hire more to sustain their production. The children are made to works tirelessly under no protection that is a violation of their rights while conscription is kept across the globe (Brayley & Cockbain, 2014). Contemporary studies have indicated that not only in the past was the children recruited as soldiers but in the modern era as well. Various war groups, particularly in the Middle East, have shown the trend to recruit young personnel in their ranks to defend and carry out

Australian Women Workforce Participation and Childcare from birth to 5 Essay

Australian Women Workforce Participation and Childcare from birth to 5 - Essay Example Formerly developing from feminine labor movements in North America & Europe, female involvement in politics and the labor force provides a great emphasis of IWD (Council of Australian Governments, 2013). The literature review seeks to review current female participation in the Australian workforce. The paper will include peer reviewed studies and an exploration of the popular and the critical view of the topic. This paper further explores the steps by the authorities to support the Australian women in the workforce. The rate of Australian women’s participation in the workforce has increased rapidly in recent years (Baxter, Renda, & Australian Institute of Family Studies, 2011). Research indicates that women, especially expectant mothers and those with children up to the years of five have had various experiences in regards to working and childcare (Boyd, Walker, & Thorpe, 2013). Many women have found it difficult to work while having small children needing childcare (Broderick, 2012). The difficulties led to parental leaves for expectant mothers in order to have ample time to take care of their children (Walters, & Whitehouse, 2012; Adams, & Security4Women, 2010). Research further adds that women required the government to cater for paid parental leaves and childcare costs instead of the mothers having to leave their work to take care of the children (Cooklin, Rowe, & Fisher, 2012). The government initiated the Paid Parental Leave (PPL) and child care costs programs meant to support work ing women while on maternal leaves raising the children following the recommended health and nutrition standards. Unfortunately, not all women benefit from these programs (ONeill & Johns, 2009). Research also adds that women’s participation in the workforce is not only a barrier to appropriate childcare but also an obstacle to family care